Have you heard?! TrakQR is now in Open Beta! That’s right - anyone can create an account, send us their feedback and make some QR codes! We’ve also added some amazing new features to our QR code analytics and tracking service. Be sure to sign up and check it out! You can register at http://trakqr.com/register!
An interesting press release came out this week from ComScore:
“The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.”
In the report - comScore shares that 53.4% of those who scanned QR codes in June 2011 were 18-34 years old. Men were 25% more likely to scan QR codes than the average user and represent 60.5% of the scanning audience! Another interesting piece of the report showed that more than 1 in 3 people who scanned QR codes had a household income of $100,000 plus.
58% of those who scanned the codes were at home when they scanned the code and nearly 50% scanned codes located in a newspaper or magazine.
It have been evident for us at TrakQR that the growth of QR codes is increasing, even in our small town in Jonesboro, Arkansas. Nearly every piece of mail we receive has these little squares and we can’t be more excited about the news!
How are you using QR codes? And are you able to track how effective your QR campaigns are for your business, event or service?
We are currently looking for feedback on our private beta - if you are interested in learning more about QR codes and how to track and manage them - feel free to sign up with this special link: http://trakqr.com/beta/ireadyourblog
A quick ‘how to’ from your friends at TrakQR!
Like what you see? Get an exclusive invite to our closed beta here!
Creating a Dynamic QR Code with TrakQR
Quick Response (QR) codes can be simple! With our minimalistic dashboard you can organize and create dynamic QR codes that allow you to edit and track the code over the course of any campaign.
Edit a QR code? Yep. Dynamic QR codes are different from the run of the mill static QR codes you see floating around the internet. Dynamic QR allows you create one QR code and change the destination or action of the scan at any time! For example, you use one of the TrakQR codes on your business cards and have the code download/email a VCard with your contact information to a device for social gatherings and networking. But when you go to speak at a conference you set up your TrakQR code to send out a special tweet saying “I’m attending @yourusername’s presentation on how to be awesome.” After the conference is over you can then change your TrakQR code back to your VCard for your daily needs. This is all done through one magical TrakQR code and saves you the cost and effort of getting new or different business cards.
So how does one go about getting a TrakQR code?
That’s easy! Once you have registered for TrakQR - you will be sent to your very own TrakQR dashboard. At the very top of the dashboard you will be prompted to create your first code (see above). Name your TrakQR code and select which type of code you want to create. TrakQR will then prompt you with a few fields specific to each different type. After you finish - just select ‘Create.’
Now you that you have a Dynamic QR code - you can come back at anytime to edit, track, download, or delete the code which you have created. It’s really that simple!
Want to be apart of our private beta? Use this special link: http://trakqr.com/beta/tumblr
Here’s a sneak peek of our QR code dashboard! We plan on launching in about a week… and we are SUPER pumped about it! If you haven’t signed up for an invite - you better get on the ball…we are hoping to have them in the mail next week.
Got feedback? Let us know!
@trakqr on Twitter
Print marketing isn’t dead as many people may claim - there are several ways to use your traditional marketing efforts in a new and advanced way that not only helps you analyze your return on investment but may also freshen up your current print campaigns.
For example, you run an advertisement in a local newspaper, maybe even a national newspaper, likely shooting in the dark hoping your ad somehow stands out on a page with tons of other information. Why not make it more interactive?! Adding a QR code to your traditional print advertisements not only draw attention to the ad but they also have additional values - like the ability to track how many people actually scan the code and driving traffic to that website you spent money on last year!
Being able to know when the QR code was scanned, from what device and which ad campaign the scan was generated can help every business see the value in their marketing efforts both in print and new media formats.
Depending on the QR code you would be able to change the location of where the QR code is directed. For example - say you run an advertisement every Sunday in your local paper promoting your weekly specials in your store. Now you can design one advertisement to run every week - with one QR code that when scanned will take you to a page on your website which you can change every week. So a reader of the paper this Sunday will scan the code this week for the specials but will scan next week for a new specials list. This not only saved you design costs for creating a new ad, but also creates an ease for the reader as they can save the specials to their phone and have it in the palm of their hand when they are shopping in your store.
So, after a few weeks you decide instead of giving a list of specials this week you give an exclusive coupon to loyal readers of the local paper - you can change the destination of the QR code without even designing a new advertisement. This is called a dynamic QR code, giving you the ability to change the destination of a QR code without recreating or re-generating a completely different code for every single ad campaign you launch.
As the scans roll in you will be able to justify your advertisement costs in the local paper and you will feel more empowered to make a decision about your marketing budget based on numbers vs a guess.
So next time you hear that print media is dead - just think about how to refresh your print campaigns that will make you stand out - rather than giving up completely!
And if you’re interested in trying our new QR campaign service - be sure to signup for the free beta we offering later this summer or tweet us with any questions!
