An interesting press release came out this week from ComScore:

“The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.”

In the report - comScore shares that 53.4% of those who scanned QR codes in June 2011 were 18-34 years old. Men were 25% more likely to scan QR codes than the average user and represent 60.5% of the scanning audience! Another interesting piece of the report showed that more than 1 in 3 people who scanned QR codes had a household income of $100,000 plus.

58% of those who scanned the codes were at home when they scanned the code and nearly 50% scanned codes located in a newspaper or magazine. 

It have been evident for us at TrakQR that the growth of QR codes is increasing, even in our small town in Jonesboro, Arkansas. Nearly every piece of mail we receive has these little squares and we can’t be more excited about the news!

How are you using QR codes? And are you able to track how effective your QR campaigns are for your business, event or service? 

We are currently looking for feedback on our private beta - if you are interested in learning more about QR codes and how to track and manage them - feel free to sign up with this special link: http://trakqr.com/beta/ireadyourblog

Creating a Dynamic QR Code with TrakQR

Quick Response (QR) codes can be simple!  With our minimalistic dashboard you can organize and create dynamic QR codes that allow you to edit and track the code over the course of any campaign.

Edit a QR code? Yep. Dynamic QR codes are different from the run of the mill static QR codes you see floating around the internet. Dynamic QR allows you create one QR code and change the destination or action of the scan at any time! For example, you use one of the TrakQR codes on your business cards and have the code download/email a VCard with your contact information to a device for social gatherings and networking. But when you go to speak at a conference you set up your TrakQR code to send out a special tweet saying “I’m attending @yourusername’s presentation on how to be awesome.”  After the conference is over you can then change your TrakQR code back to your VCard for your daily needs. This is all done through one magical TrakQR code and saves you the cost and effort of getting new or different business cards.

So how does one go about getting a TrakQR code?

That’s easy! Once you have registered for TrakQR - you will be sent to your very own TrakQR dashboard. At the very top of the dashboard you will be prompted to create your first code (see above).  Name your TrakQR code and select which type of code you want to create.  TrakQR will then prompt you with a few fields specific to each different type. After you finish - just select ‘Create.’ 

Now you that you have a Dynamic QR code - you can come back at anytime to edit, track, download, or delete the code which you have created. It’s really that simple!

Want to be apart of our private beta? Use this special link: http://trakqr.com/beta/tumblr