An interesting press release came out this week from ComScore:

“The study found that in June 2011, 14 million mobile users in the U.S., representing 6.2 percent of the total mobile audience, scanned a QR or bar code on their mobile device. The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income of $100k or above (36.1 percent). The study also analyzed the source and location of QR or bar code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.”

In the report - comScore shares that 53.4% of those who scanned QR codes in June 2011 were 18-34 years old. Men were 25% more likely to scan QR codes than the average user and represent 60.5% of the scanning audience! Another interesting piece of the report showed that more than 1 in 3 people who scanned QR codes had a household income of $100,000 plus.

58% of those who scanned the codes were at home when they scanned the code and nearly 50% scanned codes located in a newspaper or magazine. 

It have been evident for us at TrakQR that the growth of QR codes is increasing, even in our small town in Jonesboro, Arkansas. Nearly every piece of mail we receive has these little squares and we can’t be more excited about the news!

How are you using QR codes? And are you able to track how effective your QR campaigns are for your business, event or service? 

We are currently looking for feedback on our private beta - if you are interested in learning more about QR codes and how to track and manage them - feel free to sign up with this special link: http://trakqr.com/beta/ireadyourblog