What the heck is a QR Code?

QR, or Quick Response, codes are 2D barcodes that can be read by a variety of smartphones inlcluding iPhone/iPad, Android, Windows Mobile, Nokia, Blackberry and others. With an assortment of QR code scanner apps readily available, people are learning more about products, brands, events and practically anything else with a quick scan of a code. Whether printed or online, they are being used as a new and improved way to spread the word about whatever it is you want to share with the world.

So what makes a QR Code “dynamic”?

Most QR codes are static - meaning the destination of the scan is hardcoded into the QR code and will always go to the same place every time it is scanned. Dynamic QR codes, on the other hand, give you the ability to change the destination of the code whenever you want to where ever you want. This flexibility allows you to extend the lifecycle of your print ads, test different types of campaigns with ease and could potentially save you a lot of time and money.