First ever TrakQR codes used for business- check out the new biz cards @abbisiler is passing out!
Here’s a sneak peek of our QR code dashboard! We plan on launching in about a week… and we are SUPER pumped about it! If you haven’t signed up for an invite - you better get on the ball…we are hoping to have them in the mail next week.
Got feedback? Let us know!
@trakqr on Twitter
Sign-up for our exclusive QR code generator and manager beta. We are extremely excited to offer sign-ups and look forward to all of the feedback we get from our beta users! Signing up is easy - just click the link!
Print Media Isn’t Dead - Use QR codes!
Print marketing isn’t dead as many people may claim - there are several ways to use your traditional marketing efforts in a new and advanced way that not only helps you analyze your return on investment but may also freshen up your current print campaigns.
For example, you run an advertisement in a local newspaper, maybe even a national newspaper, likely shooting in the dark hoping your ad somehow stands out on a page with tons of other information. Why not make it more interactive?! Adding a QR code to your traditional print advertisements not only draw attention to the ad but they also have additional values - like the ability to track how many people actually scan the code and driving traffic to that website you spent money on last year!
Being able to know when the QR code was scanned, from what device and which ad campaign the scan was generated can help every business see the value in their marketing efforts both in print and new media formats.
Depending on the QR code you would be able to change the location of where the QR code is directed. For example - say you run an advertisement every Sunday in your local paper promoting your weekly specials in your store. Now you can design one advertisement to run every week - with one QR code that when scanned will take you to a page on your website which you can change every week. So a reader of the paper this Sunday will scan the code this week for the specials but will scan next week for a new specials list. This not only saved you design costs for creating a new ad, but also creates an ease for the reader as they can save the specials to their phone and have it in the palm of their hand when they are shopping in your store.
So, after a few weeks you decide instead of giving a list of specials this week you give an exclusive coupon to loyal readers of the local paper - you can change the destination of the QR code without even designing a new advertisement. This is called a dynamic QR code, giving you the ability to change the destination of a QR code without recreating or re-generating a completely different code for every single ad campaign you launch.
As the scans roll in you will be able to justify your advertisement costs in the local paper and you will feel more empowered to make a decision about your marketing budget based on numbers vs a guess.
So next time you hear that print media is dead - just think about how to refresh your print campaigns that will make you stand out - rather than giving up completely!
And if you’re interested in trying our new QR campaign service - be sure to signup for the free beta we offering later this summer or tweet us with any questions!
